28 per week
Appointments booked, fully by AI
Rp 267 million
Revenue in 20 days since autopilot launched
99%
Accuracy in visual catalog search
About the company
Alethea
Founded in 2014 by Evelyn Witono Putri, Alethea Signature is one of North Jakarta's most recognised bridal boutiques, specialising in custom wedding gowns and cheongsams that blend traditional Chinese craftsmanship with contemporary Indonesian design. Every piece is made to order, with production timelines ranging from two to eight weeks. The average transaction runs around Rp 10 million, and clients — most of them finding the boutique through Instagram where Alethea has built a following of 67,000 — arrive with reference photos and questions. The sale always happens through conversation.
The Challenge
Every booking ran through one number, one rep. At Rp 10 million per transaction, a missed message was a missed sale.
01
Every booking ran through a single rep.
All inbound inquiries came through one WhatsApp number managed by one person. When she was unavailable, leads sat unanswered, and at Rp 10 million per booking, every missed conversation is a real cost.
02
Most clients shop with a photo.
The typical inquiry starts with a screenshot from Instagram or Pinterest. Matching that image to the right piece requires knowing the catalog well, and that only worked when the rep was available.
03
Low volume, high stakes per conversation.
Each conversation carries real weight at this price point. A client who does not hear back within the hour often does not come back at all.
1 rep, 1 number, no backup
All inbound inquiries ran through a single WhatsApp number managed by one person. When she was unavailable, leads sat unanswered and expired.
Hours response time
At Rp 10 million per booking, a client who didn't hear back within an hour rarely returned. The conversion window was short and unforgiving.
Manual catalog from memory
Matching a client's reference photo to the right gown depended entirely on the rep's knowledge of the collection — no system, just experience and availability.
No post-booking process
Alteration status, fitting reminders, and gown pickup coordination all ran through the same single rep with no structured follow-through.
What Covena Built: A Full-Funnel Sales Concierge on WhatsApp
Covena handled the build, training, and deployment end-to-end. Alethea's team did not write a single prompt.
Photo-to-Catalog Matching at 99% Accuracy
Clients send a reference image from Instagram or Pinterest. The AI identifies the closest match in Alethea's gown and cheongsam collection and presents it in the thread within seconds.
Bridal Consultation Qualification
The AI collects event date, wedding party size, gown type, and sizing through natural conversation before making any recommendation, and communicates custom production timelines accurately upfront.
Fitting Appointment Booking and Calendar Sync
Once a client is ready, the AI confirms the fitting slot and it appears in Alethea's calendar without any manual step. No handoff, no back-and-forth.
Pre-Fitting Reminder Sequence
Automated reminders go out before every fitting appointment. No-shows drop and the fitting floor stays utilised.
Post-Booking Alteration Concierge
Alteration timelines, fitting confirmations, and gown pickup coordination run through the same concierge thread, with full context from the original booking.
The AI in Action
See how the agent takes a client from a reference photo to a confirmed fitting appointment — and handles everything after.
Upload image for "Photo-Match Inquiry — Instagram Screenshot"
How We Got to Live in 6 Weeks
Weeks 1–2
Discovery & Catalog Documentation
Full gown and cheongsam catalog mapped with visual reference data. Consultation qualification flow designed with Alethea's team: event type, sizing, production timeline logic.
Weeks 3–4
Agent Build & Visual Matching Engine
Photo-to-catalog matching built and trained, consultation qualification flow integrated, and fitting appointment booking connected to Alethea's calendar.
Week 5
Reminder Setup & Post-Booking Flow
Pre-fitting reminder sequences configured. Alteration and pickup coordination flow built and tested end-to-end.
Week 6
Go Live & Iteration
Full inbound traffic handed to the agent, with both teams monitoring accuracy and refining edge cases in real time.
The Impact
Alethea removed their sales rep after going live with Covena. The appointments did not drop.
28/week
Appointments Booked by AI
Fully automated, no rep in the loop.
Rp 267.6M
Revenue in 20 Days
Total revenue facilitated since autopilot launched.
99%
Visual Catalog Accuracy
Photo-to-gown matching across the full collection.
0
Sales Reps
The rep role was made redundant after go-live.
Metric
Before
After
Response time
Hours, rep-dependent
Under 30 seconds
After-hours coverage
None
Full
Appointment reminders
Manual, inconsistent
Automated, every time
Post-booking handling
Same inbox, same rep
Handled in-thread, no bottleneck
Coverage when rep unavailable
Zero — leads expired
24/7 with no gaps
What's Next
With the sales function fully automated, Alethea's team is focused entirely on the work that cannot be replicated: the fittings, the craftsmanship, the in-studio experience.
Ready to automate your bookings without losing the high-touch experience?
See how Covena builds AI agents that handle the full client journey — from first photo to confirmed fitting.